History

The brainchild of three avid cyclists, Wheeltags was the ultimate solution to melding passions, experience, friendship and intuitive design. Kevin Koval, Matt Tanner and Jenn Vona created Wheeltags with an eye on today’s bicycling industry and the thrust of customization and personalization into commercial markets.

Inspiration came when a business acquaintance at Roark Custom Titanium Bicycles asked Matt to assist him with a custom disc wheel design. Although airbrushing was the standard method of obtaining unique colors and shapes (with impressive coverage), the Wheeltags team quickly realized there had to be a better way. Unmatched in durability and ease of application, vinyl lettering and full-press printing could offer bike rims the opportunity to finally stand out amid the grim, gray rolling masses.

Numerous product samples and adhesives were tried and tested. Wheels were measured, millimeters calculated and materials applied to uncover the perfect mix of durability, ease of installation and stunning design. Brand expectations and design concepts were discussed with Miles Design, a boutique agency with stellar skills and an inherent understanding of good creative design, and a fast partnership was formed. Design began on Series One and moved at lightening speed, final concepts were presented in January of 2008 and production formally began.

With rich employment histories in marketing management, web design/application development, sales and entrepreneurship, all members of the Wheeltags team brought impressive experience, knowledge and passion to the business.